Estonia launches ambassador programme in Tallinn

Tallinn City Tourist Office & Convention Bureau and Estonian Convention Bureau have launched an ambassador programme in the Eastern European country´s capital.

Estonia has launched an ambassador programme in Tallinn
Estonia has launched an ambassador programme in Tallinn

Tallinn´s new ambassador programme will recruit local business people and academics to help attract international conferences to the city.

Estonian Convention Bureau´s managing director Riine Tiigi said although the organisation was looking for ambassadors from all sectors, it particularly hoped to "tap into the city´s scientific potential and its role as a hotspot for the development of ICT solutions".

Following the opening of the Solaris Tallinn Convention Centre in October 2009, the city can now host conferences for up to 1,800.

Tallinn is the European Capital of Culture for 2011 and has secured bids to host the 2013 Care Home Directors´Congress and 2014 European Sleep Research Society Congress.

Tiigi added: "Through our conference ambassador programme, we hope to secure a much greater number of world-class conferences for Tallinn in the years to come."

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