Malaysia´s Minister of Tourism Dato´ Sri Dr Ng Yen announced the cash injection for MyCEB earlier this week and funds will be split between operational expenses and a new subvention scheme aimed at attracting events.
Details of the subvention programme are to be revealed by MyCEB at EIBTM in Barcelona tomorrow (1 December), but are likely to include financial and non-financial incentives to MICE groups.
Myceb plans to increase business tourism arrivals from 1.2m to 2.9m by 2020.
At Imex in May, Kuala Lumpur Convention Centre´s general manager Peter Brokenshire had told C&IT that proposals had been submitted to the minister for funding over and above the initial £2m cost of setting up MyCEB.
Kuala Lumpur Convention Centre director of sales and marketing Angeline Lue said: "We have always had support from the Tourism Malaysia MICE department, but we now have a dedicated fund."