Zoë Adam has moved from the company’s European hub office in Amsterdam to take on the role of general manager for France.
Adam’s role will be to develop the French office as part of the agency’s strategy to grow globally.
World Events director Europe Andrew Winterburn said: "We are extremely pleased to be implementing our strategy by establishing a presence in France as a means to further service the needs of our European and global clients."
Adam – who has been working at World Events since 2008 – said France was an important market for the agency.
"Having an office will help us to service and develop relationships with our existing clients as well as create new business opportunities," she added.