Austin appoints Brandivity to grow C&I awareness

The Austin, Texas Convention & Visitors Bureau has appointed a dedicated representation company in the UK.

Austin appoints Brandivity to grow C&I offer
Austin appoints Brandivity to grow C&I offer

Brandivity’s remit is to grow international awareness of Austin’s C&I offer in the run-up to the city staging its inaugural Formula One race in 2012.

Austin director of tourism Margo Richards said: "We already know Austin is a fantastic destination. With Formula One coming, this is a perfect opportunity for us to enter the international meetings market. With Brandivity’s proven sales and marketing experience, we are confident that Austin will be positioned for success within the MICE and Association sectors."

Austin’s C&I offer is also part of the overall representation of the state of Texas, carried out by Hills Balfour Synergy in the UK. At this month’s EIBTM exhibition in Barcelona, C&IT is launching its dedicated Stateside supplement and presenting exclusive research into American Dream incentive programmes

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Profit and turnover up for Freeman EMEA

Profit and turnover up for Freeman EMEA

Most recent financial year included acquisition of Comotion Consulting and a new managing director for the event agency.

8 things to look out for at IBTM World

8 things to look out for at IBTM World

With the countdown on, what brand new features and events can attendees expect when they descend on Barcelona next week?

'I could have screamed' - the ongoing war against events waste

'I could have screamed' - the ongoing war against events waste

Putting the environment first doesn't have to cost more, says Karen Sutton, CEO and founder of the Global Good Awards.

How the 'Greta Thunberg effect' is impacting events

How the 'Greta Thunberg effect' is impacting events

'We need to approach the challenge of an event's climate impact at multiple levels,' says agency director.

Zaha Hadid's ME hotel to open in 2020

Zaha Hadid's ME hotel to open in 2020

Designed by the celebrated late architect, ME by MeliĆ” will open its first Middle Eastern property in the Burj Khalifa district of Dubai.

7 tips for organising a successful charity event

7 tips for organising a successful charity event

Group of voluntary organisations and a venue finder offer insights for event planners to put together an effective charity event.

PCMA hires new VP of business development

PCMA hires new VP of business development

Latest recruit will oversee the association's business efforts for global clients and markets.

Case study: One Young World opening ceremony

Case study: One Young World opening ceremony

With 240 performers, a royal guest and some daring acrobatics, organising One Young World's opening ceremony was a challenge.

Venue of the week: Macdonald Burlington Hotel

Venue of the week: Macdonald Burlington Hotel

This four-star hotel in Birmingham city centre is a short walk away from bustling canal-side bars and restaurants at Gas Street Basin.

SAS 2020 conference set for ICC Birmingham

SAS 2020 conference set for ICC Birmingham

Analytics conference will attract more than 1,000 data and technology experts from 22-23 June.

LATEST JOBS