Staff at the agency were informed of the takeover yesterday, and Venues Event Management’s chief executive Anita Lowe confirmed to C&IT that no redundancies would take place in the 95-strong team.
Venues Event Management will continue to trade under its existing brand name and operate from a base in Swindon, adding a southern base to Expotel’s existing offices in Manchester, Stockport, Leeds and Glasgow.
Lowe added: "We don’t see anything changing from our brand identity. We envisage ourselves remaining as is in terms of our operations here in Swindon."
She added the agency had not been "aggressively out there" for sale, but felt Expotel offered opportunities for "cross-selling" services to clients.
Santander has appointed the agency for the first time to run an incentive next year, while BP and BT retain Venues Event Management as a preferred supplier.
Members of Venues Event Management’s board will remain in their current positions, including Chris Lowe as chairman, Mark Fry as sales director, Allen Farmer as commercial director, and Kate Wyatt as operations and HR director.
Strength to strength
Axa Sun Life’s regulated sales training manager Paul Ingleby said he hoped the takeover brough "continued success" to the business.
Meanwhile, Nuffield Health’s PA to regional directors Marissa Irons added she hoped it would take the agency from "strength to strength".