Visit London says royal wedding will prompt themed event boost

Visit London has predicted a boost in corporate tourism as a result of the royal wedding, especially within the domestic business sector and long-haul destinations such as North America.

Visit London says royal wedding will cause tourism increase
Visit London says royal wedding will cause tourism increase
Visit London said that the rise would not be as high in the leisure sector, which is expected to absorb most of the tourism windfall. Sister organisation Visit Britain put the figure at higher than £500m.

"We believe the increase will mainly be seen within the domestic business sector, although we may see some increase from long-haul destinations such as North America too," said Visit London business and major events senior comms manager Chloe Couchman.

She added that the majority of business is expected to be through hospitality and corporate related themed events.

"Without knowing the date or month of the wedding we wouldn’t be able to guess at the full effect and economic benefit that the Royal Wedding would bring to London’s business tourism, but we are just delighted that such a great event is taking place in London," she added.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Profit and turnover up for Freeman EMEA

Profit and turnover up for Freeman EMEA

Most recent financial year included acquisition of Comotion Consulting and a new managing director for the event agency.

8 things to look out for at IBTM World

8 things to look out for at IBTM World

With the countdown on, what brand new features and events can attendees expect when they descend on Barcelona next week?

'I could have screamed' - the ongoing war against events waste

'I could have screamed' - the ongoing war against events waste

Putting the environment first doesn't have to cost more, says Karen Sutton, CEO and founder of the Global Good Awards.

How the 'Greta Thunberg effect' is impacting events

How the 'Greta Thunberg effect' is impacting events

'We need to approach the challenge of an event's climate impact at multiple levels,' says agency director.

Zaha Hadid's ME hotel to open in 2020

Zaha Hadid's ME hotel to open in 2020

Designed by the celebrated late architect, ME by MeliĆ” will open its first Middle Eastern property in the Burj Khalifa district of Dubai.

7 tips for organising a successful charity event

7 tips for organising a successful charity event

Group of voluntary organisations and a venue finder offer insights for event planners to put together an effective charity event.

PCMA hires new VP of business development

PCMA hires new VP of business development

Latest recruit will oversee the association's business efforts for global clients and markets.

Case study: One Young World opening ceremony

Case study: One Young World opening ceremony

With 240 performers, a royal guest and some daring acrobatics, organising One Young World's opening ceremony was a challenge.

Venue of the week: Macdonald Burlington Hotel

Venue of the week: Macdonald Burlington Hotel

This four-star hotel in Birmingham city centre is a short walk away from bustling canal-side bars and restaurants at Gas Street Basin.

SAS 2020 conference set for ICC Birmingham

SAS 2020 conference set for ICC Birmingham

Analytics conference will attract more than 1,000 data and technology experts from 22-23 June.

LATEST JOBS