German incentive report shows trip length increase

A Site International report into the German C&I market has found that incentive trips now last 3.2 days on average, up from three-days, in its last such report in 2000.

German incentive report shows trip length decrease
German incentive report shows trip length decrease
The 2010 Study of the German Incentive & Motivational Travel Market found that German incentive travel planners organised 15 incentives per year on average, both domestically and outbound.

Incentive trips ranged mostly from 20 to 99 participants. A quarter of the incentive agencies and corporate planners carry out incentives with 250 and more participants.

Nearly all incentive planners collaborated with hotels directly, whether a destination is well known or not. DMCs, specialised domestic agencies and convention bureaus were found to be commissioned more often if destinations are less or not well known to the planner.

The average budget for domestic incentive trips was found to be €435 (£368) per participant per day; the main range is from €201 (£170) to €600 (£508).

For outbound incentives, the budget was €605 (£512) on average. Every fourth incentive travel planner can apply a budget of €800 (£677) and more.

Rewarding employees was cited as the main objective of incentive and motivational travel. An increasingly important reason reported by Site was improving performance by motivating and educating participants.

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