GPJ will use Active's Active Events software, which is designed to manage tasks including online registration, content management and ROI measurement.
GPJ EMEA senior vice president and managing director Kim Myhre said: "There is a growing need for event marketers to streamline their approach, reduce complexity and drive down costs all the while continuing to improve the brand experience online, on devices and in their physical events. Our partnership with Active Network will enable us to aid our clients to achieve this."
Active Network's director EMEA added: "GPJ decided the wanted to focus on producing events, so they opted for our system. It made sense for them to use a similar product to the one they were used to."