Barcelo UK hires commercial director to target C&I market

Barcelo UK has appointed James Farrow as its new commercial director to drive the company's C&I business.

Barcelo UK hires commercial director to target C&I market
Barcelo UK hires commercial director to target C&I market
His remit will be to help drive operations forward for the hotel group’s UK portfolio.   

Farrow was previously senior vice president of sales and regional marketing at Hilton Hotels.  

Barceló UK chief executive Charles Prew said: "James will be a huge asset to us helping to drive greater profitability at our existing hotels as well as developing our focus on the Meet Barceló brand as we expand our meetings and events offering in 2011."

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