New business model is way forward for events, according to latest Convention 2020 study

Researcher Rohit Talwar will this month reveal results of a survey that shows 70% of events professionals believe there should be a charge for live events streamed over the web.

Rohit Talwar study looks at new business models
Rohit Talwar study looks at new business models

Researcher and entrepreneur Rohit Talwar’s survey – part of the Convention 2020 study into the events industry – will be completed on Sunday (7 November) and results analysed and unveiled on 15 November.

Early results from the survey, revealed at a Speakers Corner forum this morning on Trends and Challenges in Events, show that priorities for 2011 include increased networking opportunities and extended use of social media.

ROI is still a key factor in events, while 77% of agencies plan to focus on attracting new customers in 2011, and 63% to maximise delegate satisfaction.

Alternative business models will be in place by 2015, according to Talwar, with 70% of respondents to the survey believing that presentations streamed live on the web should be charged for.

Meanwhile, 65% agreed that all sessions should be available on a pay-per-view basis after the event.

A total of 62% believed there would be a stronger focus on personalising programmes for delegates in the future, while 61% believed there should be greater knowledge sharing internally in corporate businesses after events were held.

The survey is part of a new research programme that will include monthly polls, added Talwar.

Jack Morton Worldwide’s senior vice president sales and marketing EMEA Kevin Jackson said: "There has been a paradigm shift. We are all facing a different environment."

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