Researcher and entrepreneur Rohit Talwar’s survey – part of the Convention 2020 study into the events industry – will be completed on Sunday (7 November) and results analysed and unveiled on 15 November.
Early results from the survey, revealed at a Speakers Corner forum this morning on Trends and Challenges in Events, show that priorities for 2011 include increased networking opportunities and extended use of social media.
ROI is still a key factor in events, while 77% of agencies plan to focus on attracting new customers in 2011, and 63% to maximise delegate satisfaction.
Alternative business models will be in place by 2015, according to Talwar, with 70% of respondents to the survey believing that presentations streamed live on the web should be charged for.
Meanwhile, 65% agreed that all sessions should be available on a pay-per-view basis after the event.
A total of 62% believed there would be a stronger focus on personalising programmes for delegates in the future, while 61% believed there should be greater knowledge sharing internally in corporate businesses after events were held.
The survey is part of a new research programme that will include monthly polls, added Talwar.
Jack Morton Worldwide’s senior vice president sales and marketing EMEA Kevin Jackson said: "There has been a paradigm shift. We are all facing a different environment."