Chevrolet hires BI for dealer launch of new Orlando MPV

Chevrolet has selected BI to deliver a dealer launch for its new Orlando model in December after a two-way pitch.

Chevrolet appoints BI for Orlando model events
Chevrolet appoints BI for Orlando model events

The two-week dealer launch, which kicks off on 7 December, will tour six regions across the UK. More than 350 delegates will attend events in Edinburgh, Harrogate, Hertfordshire, Surrey, Bristol and Manchester.

Chevrolet senior management

Each region will host two-day-long conference sessions to allow retail operators, sales managers and marketing managers to meet Chevrolet's senior management.

The purpose of the launch is to give dealers an extensive insight into the benefits of the new MPV Orlando model and share knowledge with key Chevrolet personnel.

Exciting development

BI has worked with the Chevrolet brand for three years and the dealer launch event is "a significant and exciting development in the partnership with the client", according to the agency's director of sales and marketing Richard Gibbs.

Chevrolet UK's marketing strategy and consumer PR manager Zoe Lavender added: "BI has expertise in the launch market and has a proven track record with other Chevrolet events it has delivered for us."


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