Chevrolet hires BI for dealer launch of new Orlando MPV

Chevrolet has selected BI to deliver a dealer launch for its new Orlando model in December after a two-way pitch.

Chevrolet appoints BI for Orlando model events
Chevrolet appoints BI for Orlando model events

The two-week dealer launch, which kicks off on 7 December, will tour six regions across the UK. More than 350 delegates will attend events in Edinburgh, Harrogate, Hertfordshire, Surrey, Bristol and Manchester.

Chevrolet senior management

Each region will host two-day-long conference sessions to allow retail operators, sales managers and marketing managers to meet Chevrolet's senior management.

The purpose of the launch is to give dealers an extensive insight into the benefits of the new MPV Orlando model and share knowledge with key Chevrolet personnel.

Exciting development

BI has worked with the Chevrolet brand for three years and the dealer launch event is "a significant and exciting development in the partnership with the client", according to the agency's director of sales and marketing Richard Gibbs.

Chevrolet UK's marketing strategy and consumer PR manager Zoe Lavender added: "BI has expertise in the launch market and has a proven track record with other Chevrolet events it has delivered for us."


Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Double sunrise: Would you book a 19-hour flight?

Double sunrise: Would you book a 19-hour flight?

After Qantas trial flight from London to Sydney lands, we ask event planners what they think.

Science Museum unveils new event space within medical exhibit

Science Museum unveils new event space within medical exhibit

Exhibition opens for drinks receptions and events amid one of the world's largest medical galleries as part of £24m refurb.

Venue of the Week: Adare Manor

C&IT's 2019 A-Listers were treated to a stay at the luxury Irish getaway on an 842 acre estate in County Limerick.

7 lessons for event planners from... the John Lewis Christmas ad

7 lessons for event planners from... the John Lewis Christmas ad

Everyone's nightmare is a fire-breathing dragon near a highly flammable Christmas tree, isn't it?

Biggest food and drink trends of 2020 revealed by hotel group

Biggest food and drink trends of 2020 revealed by hotel group

Black pepper ice cream, fermented foods and Levantine cuisine are among the culinary treats predicted to be popular.

What are Generation Z's top travel destinations?

What are Generation Z's top travel destinations?

In-depth analysis unearths the future of travel in a global survey of 10,000 young people in the US, UK, Europe and China.

Case study: Nickelodeon Kids' Choice Awards

Case study: Nickelodeon Kids' Choice Awards

Pop star Jason Derulo hosted the televised award ceremony at Abu Dhabi National Exhibition Centre.

Influx of association conferences for ACC Liverpool

Influx of association conferences for ACC Liverpool

Venue is set to host three major association conferences for the first time, while confirming return of several others.

3 simple ways to disrupt events

3 simple ways to disrupt events

Many planners mistakenly over-complicate their events, according to Scott Stratten, co-author of UnMarketing.

Answer our corporate event planner survey and win a luxury hotel stay

Answer our corporate event planner survey and win a luxury hotel stay

Complete our quick 10-minute survey to win a stay for two with Iconic Luxury Hotels and inform our State of the Industry report.

LATEST JOBS