Peugeot appoints Adding Value for National Business Meeting

Peugeot has appointed Adding Value to produce its annual National Business Meeting next month following a nine-way pitch.

Peugeot appoints Adding Value for National Business Meeting
Peugeot appoints Adding Value for National Business Meeting

Adding Value has won the deal to produce Peugeot’s National Business Meeting for the second time, after running the previous event, which was held in January this year.

Peugeot will use the event on 16 December to launch its new Peugeot 508 model, as well as providing a business-focused conference for more than 1,400 delegates.

Peugeot dealer events and incentives manager Louise Dowling said: "Following an initial nine-way tender process which produced some impressive proposals, we appointed Adding Value based on their excellent understanding of our business and on their great track record working with us, specifically on our last national dealer meeting, brand and RCZ launch. This is an extremely important event for us and our dealer network."

The event is being held at the ICC Birmingham and the initial brief was launched in August.

Adding Value managing director Tina Morris said: "We are absolutely delighted to be working with Peugeot again on their national dealer conference, especially as it incorporates the launch of the Peugeot 508 and comes at such an exciting time in the company’s history."

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