Birds Eye and 3 Mobile provide boost for Corporate Innovations

Corporate Innovations recorded a 22% jump in its operating profits in 2009 after implementing an "aggressive marketing drive" to combat cuts in client budgets.

Birds Eye boost for Corporate Innovations
Birds Eye boost for Corporate Innovations

Corporate Innovations recorded operating profits of £251,000 to the end of 2009, up from £206,000 in 2008, according to its annual accounts filed at Companies House.

The agency’s managing director David Watt said: "It came from a strategic direction we took after assessing that quite a lot of our larger clients would reduce their spend in 2009. We carried out an aggressive marketing plan."

Clients including T-Mobile and Orange have helped the agency remain stable, said Watt, along with wins with frozen food giant Birds Eye and telecoms firm 3 Mobile.

Watt added that a busy 2010, particularly this quarter, would keep profits buoyant.

"We are hoping to do a really good quarter four this year," he said.

Last month, Corporate Innovations carried out a series of events for Nationwide Accident Repair Services at Donington park after securing a contract with the business.

 

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