Alexandra Palace’s management team will be headed by managing director Rebecca Kane with Jon Johnson as sales director and Emma Dagnes as events & leisure director. Charlotte Johnson will become its marketing manager.
The venue has rebranded as ‘the People’s Palace’, in a nod to its public ownership.
Kane, who previously worked for English Heritage, said: "Our vision for Alexandra Palace is to put it back at the heart of the events industry. As the only independent venue of our size and type in London, we will be working closely with promoters, exhibition and event organisers to use this wonderful building to its maximum potential.
"The new team herald from all sides of the event industry, so we have a great in-depth understanding of how a venue can work in partnership with clients."
Johnson has held commercial positions with Informa, UBM, Media 10 and Emap. Dagnes joined the senior management team at Alexandra Palace as events & leisure director. She previously worked in events at Lambeth Council.