Swire Hotels to launch Chapter brand in Cheltenham

Swire Hotels will open the first property under its new Chapter Hotels brand, Montpellier Chapter in Cheltenham, in November.

Swire Hotels to launch Chapter brand in Cheltenham
Swire Hotels to launch Chapter brand in Cheltenham

The Chapter Hotels brand will operate in restored historic buildings in town and city centres across Britain.

Chapter Hotels managing director Brian Williams said: "In creating Chapter Hotels, we have been fortunate to work with a truly great team who share our passion for Britain, the rich history and culture of its regions and our belief that quality and value are not mutually exclusive."

The news follows Swire Hotels’ launch of the House and East brands with the openings of The Opposite House in Beijing, plus the Upper House and East in Hong Kong.

The second East-branded property, East Beijing, will open in the first quarter of 2012.

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