Organiser AOC Create, which has been holding the event at the ICC since 2000, cited the venue’s central location and flexibility, as well as the team’s creative approach, as decisive factors.
AOC Create director Des O’Hare said: "As several new venues have entered the market over the last few years, we felt that this was the right time to ensure that we were providing our delegates with the best possible value through the conference. Having examined a number of alternative venues, we felt that the location, flexibility, and professional service at The ICC continue to provide us with a perfect combination for a successful event."
The three-day AOC annual conference has grown each year since 2000 so that it now occupies all of the venue’s 11 halls and 10 executive meeting rooms.
Alongside the plenary sessions, this year’s conference, being held from 15 to 18 November, will also feature a large exhibition in the ICC’s Hall 3, which will be transformed into a dining room for 900 guests on 17 November.