Smyle has been appointed to manage and deliver the event for 850 delegates from throughout the UK and Ireland.
The event production team are managing delegate on-line registration, on-site logistics, delegate management, scripting and speaker coaching and show production.
The technical department will design and produce the main plenary set, the reveal mechanisms, a dealership showroom environment and all AV elements.
3D projection mapping technology with custom made imagery will launch the new C4, DS3 Racing and DS4
Smyle’s digital media department will create the on-brand content for the pre-event and post-event delegate communication, which will be carried on through the main presentations 2D and 3D animations and launch graphics.
Smyle’s managing director Rick Stainton said: "This is a major win for us as we were pitching against four of the most established agencies in the industry – the team is very excited about producing an experience for the dealers that will inspire and fully educate them, whilst pushing the boundaries of digital technology into new areas."