David Dodgeon and Paul Evans will be responsible for the UK sales and marketing drive for Green Route, which was acquired by Dragonfly Africa earlier this year.
In other worldwide markets the reverse will occur, with business being carried out under the Dragonfly Africa brand.
Former Green Route managing director Kerry Raffray has been appointed a director of Dragonfly Africa and will head up the Green Route office in Cape Town.
Raffray will continue to work with UK clients, receiving sales and marketing support from the Dragonfly Africa team.
Dragonfly Group executive chairman Rupert Jeffries said: "We are extremely committed to the UK C&I market. We have the strongest possible support team, based in the UK, with Paul and David. Their combined experience and passion for Southern Africa will be the greatest asset to any event planner considering our destinations."