W Hotel reveals 'Insider' after industry gossip

W Hotel London Leicester Square, which opens in February 2011, has named Jessica Patman as its ‘Insider’ after holding an interview with celebrity judges.

W Hotel reveals 'Insider' after industry gossip
W Hotel reveals 'Insider' after industry gossip
The ‘Insider’ job role is described as a cross between a concierge and an event planner. The applicant had to demonstrate knowledge of London entertainment and undergo a ‘(BBC) Apprentice’ style interview process.

Patman, and other hopefuls, were quizzed by a panel of judges: fashion expert J Alexander, Bistrotheque co-owner David Waddington, designer Libby Sellers, W Hotel general manager Kevin Rockey and host Jonny Woo.

As part of Rockey’s ‘task’, Patman ironed a shirt, provided a hot lemon and sugar cake, booked a hair appointment in a top salon and sourced a pair of size seven designer shoes for a fashion event, all in a 40 minute timeframe.

Rockey said: "Jessica is that special someone who lives up to our calling card ‘whatever, whenever as long as it’s legal’. She clearly showed she could think on her feet, multi-task, stay calm under pressure and deliver everything we asked of her with a smile on her face."

Patman added: "I have always had a passion for everything in fashion, entertainment and design, so to be able to work for W Hotels is a dream come true, I just can’t wait to start."

Patman will be joining the W London team when it opens.

Event industry figures linked with the role included The Penthouse managing director Lord Jason Scott, who used Twitter to deny his involvement.

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