W Hotel reveals 'Insider' after industry gossip

W Hotel London Leicester Square, which opens in February 2011, has named Jessica Patman as its ‘Insider’ after holding an interview with celebrity judges.

W Hotel reveals 'Insider' after industry gossip
W Hotel reveals 'Insider' after industry gossip
The ‘Insider’ job role is described as a cross between a concierge and an event planner. The applicant had to demonstrate knowledge of London entertainment and undergo a ‘(BBC) Apprentice’ style interview process.

Patman, and other hopefuls, were quizzed by a panel of judges: fashion expert J Alexander, Bistrotheque co-owner David Waddington, designer Libby Sellers, W Hotel general manager Kevin Rockey and host Jonny Woo.

As part of Rockey’s ‘task’, Patman ironed a shirt, provided a hot lemon and sugar cake, booked a hair appointment in a top salon and sourced a pair of size seven designer shoes for a fashion event, all in a 40 minute timeframe.

Rockey said: "Jessica is that special someone who lives up to our calling card ‘whatever, whenever as long as it’s legal’. She clearly showed she could think on her feet, multi-task, stay calm under pressure and deliver everything we asked of her with a smile on her face."

Patman added: "I have always had a passion for everything in fashion, entertainment and design, so to be able to work for W Hotels is a dream come true, I just can’t wait to start."

Patman will be joining the W London team when it opens.

Event industry figures linked with the role included The Penthouse managing director Lord Jason Scott, who used Twitter to deny his involvement.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Why wellness isn't just for delegates

Why wellness isn't just for delegates

From taking time to see the sights to apps that help your sleep patterns, Top Banana's Ian Cooke has some wellbeing tips.

7 lessons for event planners from... Brexit

7 lessons for event planners from... Brexit

We asked industry figures what the Brexit process has taught them about planning and executing big events.

Inntel hires new head of business travel

Inntel hires new head of business travel

Senior appointment will manage business travel operations teams and mentor the agency's business travel consultants.

5 ways to bounce back from travel sickness

5 ways to bounce back from travel sickness

Wellness expert John Ayo shares his health tips to make sure you and your event don't have to suffer.

What's the biggest challenge for corporate event planners?

What's the biggest challenge for corporate event planners?

Panel of experts at Cvent Connect examine what will affect in-house event professionals most during the next three years.

Marketing budgets cut for the first time in seven years, says Bellwether Report

Marketing budgets cut for the first time in seven years, says Bellwether Report

Total marketing budgets fell in the third-quarter amid economic and political uncertainty, but outlook for 2020 is positive.

Event agency wins Best Business award

Event agency wins Best Business award

Sleek Events hailed as 'outstanding with year-on-year growth' by Best Business Women Awards.

Case study: Unbound's festival of innovation

Case study: Unbound's festival of innovation

Light Fantastic produced the two-day showcase featuring immersive experiences, hackathons and talks.

The Creative Engagement Group hires three senior creative directors

The Creative Engagement Group hires three senior creative directors

Agency brings in new staff to strengthen its creative team for live experiences, communications, interactive and immersive content.

Why flexible working is vital for parents in events

Why flexible working is vital for parents in events

Modern approaches to work are good for staff wellbeing and business goals, says The Creative Engagement Group's Russ Lidstone.

LATEST JOBS