ICC Birmingham hosted 14,000 delegates during the four-day conference, which closed on 6 September and is expected to generate more than £15m in economic benefit to the city.
Speaking exclusively to C&IT, ICC Birmingham general manager Geoff Fenlon said: "The interesting thing about the conference is that it is actually 451 events. From our point of view the main conference is pretty straightforward. It shows other big associations we can handle these events."
Prime Minister David Cameron presented his closing speech in the main Symphony Hall, which holds 2,200.
ICC Birmingham also hosted the event in 2008, and has also secured the 2012 Conservative Party conference. The team has worked closely with agency Fingerprint Events, which has now won its bid to run the conference for the next two years.
Fenlon added: "The way we are structured in terms of having catering, technology and security in-house means that compared to the rest of the industry we didn’t have as big a downturn. We are more resilient and flexible and as a consequence we are seeing a 13% increase in rental revenue."
He added the venue’s profitability is also expected to increase "a considerable percentage" in double digit figures over the period April 2010 to March 2011, although the ICC Birmingham lost 15 of its staff, some 12%, in 2009, and a further two this year.
"The conference is very useful for raising Birmingham’s profile," said Fenlon.
Comprehensive spending review
ICC Birmingham is already proposing the venue as a flexible and cost-effective solution for government departments ahead of the comprehensive spending review that will be announced on 20 October.
"Conferences will still happen and government will still meet," added Fenlon. "We are looking at how we can help them achieve what they need to with a reduced budget."