Shakespeare Country’s assets were bought by a consortium headed up by Tony Merrygold. It now relies on money from advertising and its members and primarily deals with marketing the Stratford-on-Avon area.
"We believe Shakespeare Country is a strong internationally recognised brand, so we decided to buy the liquidated assets and run the business with fewer staff. Attracting both business and consumer tourism to the area is badly needed."
The company has many of its original members back on board, including Royal Shakespeare Company, Shakespeare Birthplace Trust, Warwick Castle, Compton Verney and Kenilworth Castle.
Shakespeare Country ceased trading in April with the loss of 17 jobs. It now runs with a staff of five, all of whom were with the company previously.