Shakespeare Country re-employs former staff after council funding pulled

Shakespeare Country, which ceased trading in April, has revealed to C&IT that it is now back with less than a third of its previous staff but without funding from Stratford-on-Avon District Council.

Shakespeare Country re-emerges after closure
Shakespeare Country re-emerges after closure
The council previously funded around 40% of the organisation but pulled its support as part of a spate of cuts. However, it will still run tourist information centres in the region.

Shakespeare Country’s assets were bought by a consortium headed up by Tony Merrygold. It now relies on money from advertising and its members and primarily deals with marketing the Stratford-on-Avon area.

"We believe Shakespeare Country is a strong internationally recognised brand, so we decided to buy the liquidated assets and run the business with fewer staff. Attracting both business and consumer tourism to the area is badly needed."

The company has many of its original members back on board, including Royal Shakespeare Company, Shakespeare Birthplace Trust, Warwick Castle, Compton Verney and Kenilworth Castle.

Shakespeare Country ceased trading in April with the loss of 17 jobs. It now runs with a staff of five, all of whom were with the company previously.

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