Destination Guide: Japan

Land Rover UK assigns dual incentive to Euro RSCG Skybridge

Land Rover UK will be taking around 40 employees to Japan and Turkey as part of an incentive, organised by Euro RSCG Skybridge.

Land Rover UK appoints Euro RSCG Skybridge
Land Rover UK appoints Euro RSCG Skybridge

The two parallel incentive trips - which will take place in either April or May 2011 - will be run by a team of four from Skybridge, including head of events Lori Stahl.

"We are thrilled to be appointed," said Stahl. "We feel we know the brand very well."

Land Rover chose the two destinations because they reflected its brand values, such as innovation and adventure.

Land Rover UK experience and events manager Sam Adams explained: "At pitch stage, Euro RSCG Skybridge demonstrated a strong knowledge of our brand, our audience and our history by proposing two destinations and programmes that reflect the Land Rover ethos."

She added Land Rover had chosen Japan because it is the "pinnacle of innovation and technology" as well as being an emerging market for the brand.

"We selected two cities in Turkey, combining Istanbul with Cappadocia, pairing a city rich with history and modern design with an adventurous destination few have visited," said Adams.


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