Brownlee, formerly meetings and incentives manager within the Business Tourism Unit team, takes over from Caroline Packman who has moved to Visit Scotland’s digital and media division.
Brownlee’s remit is to increase business tourism income to Scotland over the coming years.
"We have much in the pipeline showcasing the wide array of high quality Scottish venues and service providers to a global audience of meeting and conference planners," Brownlee said. "Working closely with our industry partners, who represent some of the best hotels, venues and experiences in the world, we are in a good place to sell Scotland to this lucrative market."
Brownlee’s career to date has included a business development role at caterer Sodexo, director of sales and marketing at Rocco Forte’s Balmoral Hotel, and revenue development manager with Le Meridien Hotels in Boston, Massachusetts.
Business Tourism is currently worth £827m a year to Scotland and accounts for 20% of total tourism expenditure, up from 18% in 2008..