South Bank Venues will launch with 21 member venues who have joined forces to proactively promote London's South Bank as a top destination for meetings, incentives, conferences and events.
Elizabeth Parbutt, marketing director, South Bank Employers' Group, said: "For over twelve years we have managed a leisure marketing collective and this collaboration has been hugely successfully in promoting the South Bank as a visitor destination and turning it into a must-do area. We are very excited to now have the opportunity to apply this partnership-working model to the business tourism market. The launch event will be a fantastic opportunity to turn the spotlight on South Bank and showcase the unique and varied venues on offer in the area."
A website located at www.southbanklondon.com/venues shows details of the venues who will be exhibiting at the launch event. Following the launch, a downloadable Venues Directory and Capacity Chart will also be added to the site.