British Airways and IHG advocate pro-active approach to crisis management

British Airways and Intercontinental Hotels Group urged event planners to plan in advance for crises, following the volcanic ash cloud, airline strikes and terror attacks.

Crisis management is critical, say BA and IHG
Crisis management is critical, say BA and IHG

Taking a pro-active approach to crisis management is critical for event planners, according to British Airways head of business resilience Saroj Sodi and IHG senior vice president global risk management John Ludlow.

"Brand reputation really sells in the airline industry, so we are now taking a more pro-active approach," said Sodi.

She was speaking at Grass Roots’ Meetings Industry Forum, and was joined by Ludlow and the agency’s group operations manager Karen Brock to share tips on tackling crises.

Ludlow added: "Without a strong corporate culture, you haven’t got a prayer of crisis management. Any time you aren’t in a crisis, you are about to be. You have to be risk aware."

According to Grass Roots’ Brock, it is essential to have a crisis management plan to "ensure the commercial impact on the business is minimised", as well as safeguarding delegates and staff.

In creating a successful crisis management plan, Brock recommends:

  • Define the objectives
  • Write a crisis response policy
  • Identify third party specialist crisis management team support
  • Train management and staff and communicate with third party suppliers 
  • Simulate a crisis to test how robust people and policy are
  • Share with the client and interface with their own policies
  • Be prepared
  • Document experiences and update policies

"The next crisis won’t be exactly the same but learnings can be passed on," added Brock.

 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

Freeman APAC appoints new head of creative services

Freeman APAC appoints new head of creative services

The award-winning creative will lead the agency’s experiential campaigns for the Asia Pacific region.

5 bad leadership habits to avoid when managing a team remotely

5 bad leadership habits to avoid when managing a team remotely

Don't let certain behaviours slip into your leadership style unchecked, says CEO of Authentic Change Solutions.

How to take your events outdoors

How to take your events outdoors

MD of Gazeboshop explains how to make the most of outdoor facilities and comply with social distancing.

LIVE UPDATES: Norway allows business travellers from Nordic neighbours

LIVE UPDATES: Norway allows business travellers from Nordic neighbours

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

How coronavirus will affect financing in the hospitality sector

How coronavirus will affect financing in the hospitality sector

The best course of action for any borrower is to find out what flexibility there is, says legal expert James Stripe.

RSVP podcast Ep1: Accidental nudity, selfish people and lullabies from Adele

RSVP podcast Ep1: Accidental nudity, selfish people and lullabies from Adele

Guests reveal their best experiences and react to anonymous industry confessions in our first-ever podcast for event and travel professionals.

Why Copenhagen is the perfect destination post-pandemic

Denmark's capital is walkable, clean, sustainable – and most importantly, happy

Can biosecurity teams save events?

Can biosecurity teams save events?

The industry will need a range of biosecurity measures if physical events are to return soon, says Smyle's Matt Holliday.

'We miss exhausted grins, red-eye flights and bad coffee': 15 love letters to events

'We miss exhausted grins, red-eye flights and bad coffee': 15 love letters to events

Industry insiders share what they miss most about live events while they are stuck at home.

Hong Kong Convention Centre holds first event since lockdown

Hong Kong Convention Centre holds first event since lockdown

The venue put stringent hygiene measures and body temperature screening in place to hold a three-day exhibition.