Launch of London's First ICC at Excel London

By George P Johnson

Launch of London's First ICC at Excel London
Launch of London's First ICC at Excel London

George P Johnson's Launch of London’s First ICC at Excel London event is one of six submissions for Visit London's Business Event of the Year award.

Overview: On 1st May 2010, ExCeL London opened its phase 2 expansion. The event heralded London’s first International Convention Centre opening but also marked a whole new chapter in London’s business offering.  

The event had to deliver on a number of important objectives – it had to captivate and engage press, dignitaries and VIP’s but also had to inspire members of the events and conference industry to use the new facilities for future events.

Execution: The event experience was designed around a number of key components including creating the first ‘London Future Forum’ – which was a live industry debate which took place first thing in the morning. The forum event, which was also streamed on-line, was all about London’s future as a business and events destination. Running alongside the morning forum event were networking drinks, private site tours and a media briefing and press conference with Mayor of London.

The busy morning event schedule culminated with all guests attending keynote presentations by Mayor of London Boris Johnson, Kevin Murphy CEO of ExCeL London and His Highness Sheikh Sultan from Abu Dhabi.  With engaging speeches from all three men a dramatic kabuki drop finale revealed the new auditorium. The reveal was followed by celebratory drinks and canapés and a four course lunch using London landmarks as table centres and a ‘Best of British’ themed menu.

Impact on London: The ICC London launch had a major impact on London as a business destination as it now allows London to compete competitively with other leading convention cities such as Paris, Vienna and Barcelona. The success of the event not only showcase the new ICC, but also showed that the city, venue and the mayor are working together to ensure London is a leading destination for events. By the end of 2011, ExCeL will provide £1.6 billion economic impact to London 

VOTE FOR THE VISIT LONDON BUSINESS EVENT OF THE YEAR



 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Hire Space Awards 2019 winners: The full list

Hire Space Awards 2019 winners: The full list

Comedian Robin Morgan led the ceremony at the National Gallery recognising the UK's best venues and event organisers.

15 entertainment ideas for corporate events

15 entertainment ideas for corporate events

All ideas should be sensory, memorable and participatory, says Mauri Gomez of Eventos Barcelona.

LinkedIn launches face-to-face meetings tool

LinkedIn launches face-to-face meetings tool

Online networking platform's event-organising feature marks its first step into the physical meetings market.

Why wellness isn't just for delegates

Why wellness isn't just for delegates

From taking time to see the sights to apps that help your sleep patterns, Top Banana's Ian Cooke has some wellbeing tips.

7 lessons for event planners from... Brexit

7 lessons for event planners from... Brexit

We asked industry figures what the Brexit process has taught them about planning and executing big events.

Inntel hires new head of business travel

Inntel hires new head of business travel

Senior appointment will manage business travel operations teams and mentor the agency's business travel consultants.

5 ways to bounce back from travel sickness

5 ways to bounce back from travel sickness

Wellness expert John Ayo shares his health tips to make sure you and your event don't have to suffer.

What's the biggest challenge for corporate event planners?

What's the biggest challenge for corporate event planners?

Panel of experts at Cvent Connect examine what will affect in-house event professionals most during the next three years.

Marketing budgets cut for the first time in seven years, says Bellwether Report

Marketing budgets cut for the first time in seven years, says Bellwether Report

Total marketing budgets fell in the third-quarter amid economic and political uncertainty, but outlook for 2020 is positive.

Another landmark year for Belfast after winning Best Events Destination 2019

It's been a record-breaking year for Belfast with stand-out numbers for business tourism sales and awards galore.

LATEST JOBS