Launch of London's First ICC at Excel London

By George P Johnson

Launch of London's First ICC at Excel London
Launch of London's First ICC at Excel London

George P Johnson's Launch of London’s First ICC at Excel London event is one of six submissions for Visit London's Business Event of the Year award.

Overview: On 1st May 2010, ExCeL London opened its phase 2 expansion. The event heralded London’s first International Convention Centre opening but also marked a whole new chapter in London’s business offering.  

The event had to deliver on a number of important objectives – it had to captivate and engage press, dignitaries and VIP’s but also had to inspire members of the events and conference industry to use the new facilities for future events.

Execution: The event experience was designed around a number of key components including creating the first ‘London Future Forum’ – which was a live industry debate which took place first thing in the morning. The forum event, which was also streamed on-line, was all about London’s future as a business and events destination. Running alongside the morning forum event were networking drinks, private site tours and a media briefing and press conference with Mayor of London.

The busy morning event schedule culminated with all guests attending keynote presentations by Mayor of London Boris Johnson, Kevin Murphy CEO of ExCeL London and His Highness Sheikh Sultan from Abu Dhabi.  With engaging speeches from all three men a dramatic kabuki drop finale revealed the new auditorium. The reveal was followed by celebratory drinks and canapés and a four course lunch using London landmarks as table centres and a ‘Best of British’ themed menu.

Impact on London: The ICC London launch had a major impact on London as a business destination as it now allows London to compete competitively with other leading convention cities such as Paris, Vienna and Barcelona. The success of the event not only showcase the new ICC, but also showed that the city, venue and the mayor are working together to ensure London is a leading destination for events. By the end of 2011, ExCeL will provide £1.6 billion economic impact to London 

VOTE FOR THE VISIT LONDON BUSINESS EVENT OF THE YEAR



 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Gray Dawes Group acquires Amber Road Travel

Gray Dawes Group acquires Amber Road Travel

Travel management specialist boosts its presence in the north of England and will exceed £200m turnover.

'Clients have to understand our turnaround times'

'Clients have to understand our turnaround times'

Laura Law, conference director at Venues & Events International, argues that agencies need sufficient time to get under a brief's skin.

28% of event professionals have taken time off for mental health issues, finds survey

28% of event professionals have taken time off for mental health issues, finds survey

Research by Stress Matters discovers that many are still experiencing anxiety and a blame culture at work, despite more wellbeing initiatives.

Why we must 'reshape the conversation' around gender equality

Why we must 'reshape the conversation' around gender equality

Event professionals at IMEX America discussed mentoring and how to get everyone involved in debates about equality at work.

Ruby Hotels' first UK property to open in Southbank in 2020

Ruby Hotels' first UK property to open in Southbank in 2020

The carnival-themed Ruby Lucy will bring 'lean luxury' to London in January and have a Marshall guitar amp in every room.

Five ways ICC Belfast and the wider city is mastering sustainability.

In pictures: 10 ideas for events in Scotland

In pictures: 10 ideas for events in Scotland

Luxurious castle hotels, modern event complexes and the real Hogwarts Express make Scotland a top MICE destination.

How to protect your events from destination boycotts

How to protect your events from destination boycotts

Panel of experts at IMEX America offer five contingency tips for event organisers planning global meetings in volatile times.

Freeman gets new EMEA leadership

Freeman gets new EMEA leadership

Brand experience agency appoints new managing director to be based in its London office.

5 trends shaping the future of business events

5 trends shaping the future of business events

What do delegates want from their events? Top tips from IMEX America for the future-focused planner.

LATEST JOBS