The team is hoping to raise £10,000 by running at Hampton Court Palace on 3 October.
Vanessa Cotton, former non-executive chair of Reed Travel Exhibitions' (RTE) meetings and events portfolio, passed away in June.
Formerly the face of Excel London as its managing director (conference and events), Cotton was a long established and respected industry figure, frequently listed in C&IT's Power 50 top ten.
Cotton was also an early adopter of CSR in the events industry and championed initiatives including the introduction of an environmental penalty scheme to discourage clients from using non-recyclable materials at the venue.
To sponsor the team visit www.run10ksponsorme.org/vanessacotton