Brand Book Live: Retail and FMCG sectors to share challenges of 2010

Register for C&IT's Brand Book Live event on 1 September at London's Penthouse Leicester Square.

Brand Book Live 2010
Brand Book Live 2010

The retail and FMCG sectors' event professionals shared their experiences of the economy and events industry in C&IT's Brand Book 2010.

Retail and FMCG brands will attend C&IT’s Brand Book Live event to discuss trends and challenges facing the sector in the coming year.

At Brand Book Live, six sector roundtables will see event planners examine the health of each sector and identify the top brands driving event marketing in the pharmaceutical, automotive, consumer goods, financial, retail and IT and telecoms.

C&IT's editor Yasmin Arrigo said: "Brand Book Live gathers the top decision-makers in the leading six sectors in the events industry to discuss the health of the market and forecast its performance over the next 18 months. It is an opportunity to network with the key brands pushing live events further up the marketing chain."

Events professionals from agencies including Euro RSCG Skybridge, World Events and Smyle, will be among attendees.

Corporate and agency event planners interested in attending the roundtables at Brand Book Live should contact lindsey.hawkins@haymarket.com and specify which sector roundtable they would like to attend.

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