Brand Book Live: Retail and FMCG sectors to share challenges of 2010

Register for C&IT's Brand Book Live event on 1 September at London's Penthouse Leicester Square.

Brand Book Live 2010
Brand Book Live 2010

The retail and FMCG sectors' event professionals shared their experiences of the economy and events industry in C&IT's Brand Book 2010.

Retail and FMCG brands will attend C&IT’s Brand Book Live event to discuss trends and challenges facing the sector in the coming year.

At Brand Book Live, six sector roundtables will see event planners examine the health of each sector and identify the top brands driving event marketing in the pharmaceutical, automotive, consumer goods, financial, retail and IT and telecoms.

C&IT's editor Yasmin Arrigo said: "Brand Book Live gathers the top decision-makers in the leading six sectors in the events industry to discuss the health of the market and forecast its performance over the next 18 months. It is an opportunity to network with the key brands pushing live events further up the marketing chain."

Events professionals from agencies including Euro RSCG Skybridge, World Events and Smyle, will be among attendees.

Corporate and agency event planners interested in attending the roundtables at Brand Book Live should contact lindsey.hawkins@haymarket.com and specify which sector roundtable they would like to attend.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
TRO appoints two experiential specialists

TRO appoints two experiential specialists

Agency welcomes Sulmaan Ahmad as head of strategy and Simon Patel as creative director.

In pictures: IMEX 2019

In pictures: IMEX 2019

The annual industry gathering took place from 21-23 May at Messe Frankfurt in Germany.

TEN6 Creative brings in new client services director

TEN6 Creative brings in new client services director

Oliver Morgan joins agency after 10 years with Gold Key Media and will be 'instrumental' to continued growth.

'To hear Michelle Obama say we'd done a great job and get a hug was incredible'

'To hear Michelle Obama say we'd done a great job and get a hug was incredible'

A-List 2019: Kylie Davies, account director & general manager, emc3.

Behind the glitz at award ceremonies

Behind the glitz at award ceremonies

UKSV's Neil Coombes takes us through the planning and setup process for the AA Hospitality Awards

Case study: Lenovo Connect

Case study: Lenovo Connect

The technology giant's two-day event for 450 guests took place in London, organised by Jack Morton Worldwide.

Two new recruits for Sleek Events

Two new recruits for Sleek Events

Agency also plans fundraising sports day this summer for its new charity partner Meeting Needs.

'We often see details brushed over - that's the sort of thing we take seriously'

'We often see details brushed over - that's the sort of thing we take seriously'

A-List 2019: Catherine Coulter, director of BeaconHouse Events.

Businesses routinely miss out on sales leads at trade events, research reveals

Businesses routinely miss out on sales leads at trade events, research reveals

Generic sales pitches, misspelt names and 'hard-sell' techniques are leading to lost revenue and business opportunities.

Most popular European cities for MICE bookings revealed

Most popular European cities for MICE bookings revealed

Tech company Aventri ranks cities' popularity for meetings and events based on bookings made through its venue sourcing platform.

LATEST JOBS