Fresh appoints head of group finance to drive profits

Fresh has appointed Antony Wilson as its first head of group finance to drive profitability after increasing forecasted turnover by more than £1m this year.

Antony Wilson and Nick Porter
Antony Wilson and Nick Porter

McDonald's, Morrisons and The Co-operative account wins led the Fresh Group to adjust its forecast turnover from £7.25m to £8.25m in 2010 and managing director Nick Porter is now anticipating an even greater turnover.

Wilson, who previously worked at advertising agency TBWA, will work closely with directors and senior team members across the group.

He said: "I’m looking forward to the exciting challenge and the opportunity to work with the team as the business grows."

Fresh Group managing director Nick Porter added: "Following a great year in 2009, 2010 has far exceeded our expectations and we have experienced an incredible uplift in new and existing business. We are on track to be in excess of the original £8.25m turnover forecast for 2009/10 and Antony will be a great addition to the team in working to develop the business financially."

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