Brand Book Live: Financial sector demands creativity to overcome perception issues

Register for C&IT's Brand Book Live event on 1 September at London's Penthouse Leicester Square.

Brand Book Live is at London's Penthouse Leicester Square
Brand Book Live is at London's Penthouse Leicester Square

A tough period in the media spotlight has led to cutbacks in the financial sector's C&I activity, with creative thinking needed to ease perception issues, according to brands featured in this year's C&IT Brand Book.

The outlook for the financial sector in 2011 will be among trends and challenges debated by event professionals from the largest brands in the country and the leading agencies at Brand Book Live.

Six sector roundtables will see event planners examine the health of each sector and identify the top brands driving event marketing in the financial, automotive, consumer goods, pharmaceutical, retail and IT and telecoms.

C&IT's editor Yasmin Arrigo said: "Brand Book Live gathers the top decision-makers in the leading six sectors in the events industry to discuss the health of the market and forecast its performance over the next 18 months. It is an opportunity to network with the key brands pushing live events further up the marketing chain."

Events professionals from brands including AXA and Roche, as well as agencies including Euro RSCG Skybridge, World Events and Smyle, will be among attendees.

Corporate and agency event planners interested in attending the roundtables at Brand Book Live should contact lindsey.hawkins@haymarket.com and specify which sector roundtable they would like to attend.

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