Destination Guide: Australia

London, Sydney and Seoul launch Future Convention Cities Initiative

London, Sydney and Seoul have teamed up to launch the Future Convention Cities Initiative.

London, Sydney and Seoul launch Future Convention Cities Initiative
London, Sydney and Seoul launch Future Convention Cities Initiative

The collaboration between Seoul Tourism Organisation, Visit London and Business Events Sydney aims to promote economic development within member cities through business events.

Events research

The member cities will collaborate on research initiatives, share expertise and address critical industry issues together.

Fast Future Research has been appointed as the research partner, facilitator and co-ordinator of the initiative. The company is also conducting the Convention 2020 study on the future of major meetings and events.

Growth strategy

Visit London chief executive Sally Chatterjee said: "We expect intense global competition over the next five to ten years to host the conventions for the leading growth industries. The Future Convention Cities Initiative will help Visit London and our fellow members to ensure we are positioned as thought leaders."

Seoul Tourism Organisation president and chief executive Samuel Koo said: "We are delighted to join London and Sydney as a founding member of the initiative. It provides a perfect platform to generate the cutting-edge research insights and access the expertise each member needs to help drive our growth strategies."

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