The Imex team and its many partners will work closely with Meet Green to set green standards for transportation, food and beverage and the venue in particular.
Imex Group CEO Carina Bauer said: "We intend to do our utmost to meet - and set - some very demanding green standards for Imex America and Meet Green's expertise and guidance, as well as their excellent industry partnerships, will play a fundamental role in helping us achieve our objectives."
The first Imex America will take place at the Sands Expo Convention Center at the Venetian/Palazzo 11-13 October 2011.
Earlier this year the Las Vegas Sands Corporation unveiled Eco 360, a broad-ranging energy efficiency and environmental initiative. With the recent LEED certification (Leadership in Energy and Environmental Design) of the Venetian and the conference center, the combined properties now comprise the largest adjoined LEED-certified building in the world.
Amy Spatrisano, principal of Meet Green, said: "Las Vegas is not usually top of mind when you think of sustainable destinations yet there are great strides being made by Las Vegas venues. We're looking forward to working with Imex America to support its commitment to produce a sustainable trade show by using a progressive approach with Las Vegas venues and vendors to elevate the level of sustainable practices being implemented."