Peugeot appoints Adding Value for 2011 incentive

Adding Value has won a four-way pitch to run an incentive trip in 2011 for Peugeot's parts and service division.

Peugeot appoints Adding Value for 2011 incentive
Peugeot appoints Adding Value for 2011 incentive

The agency also organised the automotive firm’s 2010 parts and service incentive, which saw 90 top performers spend four nights in Vouliagmeni, near Athens, in May.

The European destination for next year’s trip has been finalised, but has yet to be revealed to Peugeot staff.

Separately, Adding Value also organised an event for Peugeot last weekend, to tie in with its sponsorship of Toy Story 3.

Peugeot held a private screening of the movie at the The Mayfair hotel in London on Saturday for high-level press contacts, with the guest list including journalists from the Sunday Times and Autocar, and their families.

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