Top tips for maximising events budgets from C&IT Corporate Forum

Event planners revealed tips for producing creative event content in a tough economic climate at C&IT's Corporate Forum today

Tesco's Kate Conway shared cost-saving ideas
Tesco's Kate Conway shared cost-saving ideas

Tesco internal communications - event manager Kate Conway led a session on maximising budgets at C&IT's Corporate Forum this morning.

Cost-saving tips shared during the workshop included:

Use local colleges/community groups

Use local universities and colleges for design assistance, for example, with theming a venue. Community groups can also provide entertainment, such as dancers or musicians. Their fee also goes back into their group. University music departments have highly-skilled performers eager to show off their skills.

Signage

Reusable magnetic signage can save costs, while lollipop signage can often be negotiated from a venue for free and filled with self-printed information. Consider using plasma screens as signage - it is also sustainable.

Internal facilitators/talent

Corporates will often have talent within the organisation that could be used for entertainment or presentations/facilitation.

Emerging suppliers

Using emerging companies and venues that need the exposure can pay off. Also consider how you can incentivise them to keep your costs down, for example, by including their branding in a goodie bag.

Interns

University students are often keen to gain valuable work experience during their summer holidays. Also use websites such as StudentGems.com to find assistance.

Utilise lower-tier suppliers rather than in-house team

Using lower-tier suppliers for jobs such as badge-printing can save costs of using internal events staff

Keep budgets confidential where possible

Ensure suppliers are providing the good rate, not just working to a set budget

Benchmark

Ensure you are using the right supplier for the job. A small event may only require a 'cheep and cheerful' solution.

 

Follow live updates from the forum over the next two days at www.citmagazine.com and twitter/citmagazine.

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