P&MM Live! will focus on creative content development and delivery. The team, initially made up of 10 creativity, communications, design and production specialists, will cover all aspects of content development and delivery.
Four new members of staff - a multimedia designer, graphic designer, content developer and producer - have joined P&MM as part of the division.
Their roles willl extend from speaker assistance and management, stage design, video production and entertainment co-ordination to delegate management.
P&MM Events & Communications executive director Nigel Cooper explained: "Creative content development is the essential element in engaging event audiences and ensuring they take away embedded messages.
"P&MM Live! will showcase the superb, award-winning content development and delivery capabilities which our clients have seen for many years and will bring it to new audiences.
"This is a highly experienced and creative team - some have been specialising in creative communications for more than 20 years - with wide ranging knowledge of the latest techniques and ideas as well as many markets. From conferences and associated exhibitions to experiential marketing, P&MM Live!, allied to our new Pocket Production service, will create and deliver superb events for virtually any organisation."
He added that P&MM Live! would be working with clients in the retail, financial and automotive sectors.
"We want to go for significant growth in this environment," said Cooper.