Venues Event Management's work included pre, onsite and post event and delegate management.
The agency also had to create the event theme, logo and strap line as well as production including set design and audio-visual, entertainments, decoration and event collateral fro the event at Beaumont House in Windsor.
JTI buying manager Amanda Hensby said: "We originally awarded this event to Venues Event Management because they clearly understood the brief and understood JTI's core values. This understanding facilitated more creative ideas that were really well received by our team. Venues Event Management’s involvement in the conference was integral in making it a success."