Sally Strang, who has more than 25 years of experience in the industry, will be marketing manager for the first hotel with an integrated heliport in Europe. She has previously represented Waldorf Towers and The Plaza Hotel in New York.
Hotel Verta, which officially opens at the London Heliport on 12 September, is von Essen’s first London-based property. It is also the third hotel in the von Essen Metropolitan Set.
Hotel Verta general manager Andrew Thomason said: "We are delighted to have Sally on board, her experience in the hospitality sector will be critical in launching Hotel Verta to become a destination hotel as well as one of London’s leading establishments."