Hybrid events offer largest marketing potential, says Vok Dams report

Integrating web-based activities into live events offers the largest potential of any digital marketing option, a survey by agency Vok Dams has found.

Vok Dams
Vok Dams
Vok Dams surveyed 1,053 European marketing managers and interviewed 73 marketing experts about the use of the internet in company communications.

The survey found that the greatest proportion of respondants – 35% – believed events combined with the web offered the more potential than the internet used in conjunction with print, mobile marketing, online marketing, radio or TV.

"Soon, no event will be able to forego networking with a web element," said the Vok Dams report. "The possibilities in preparing the content of events, activating participants, accompanying events, spreading information about the occasion, and following up the events are versatile and creativity knows no limits."

 

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