Visit Blackpool's business tourism manager Mandy Tythe-McCallum explained; "The downturn in the economy has left a lot of staff feeling vulnerable and deflated and management teams have started to look at what they can do to improve confidence and morale within the company without overspending."
From the beginning of April, there has been a 17% increase in the number of "genuine enquiries" on the same period last year, added Tythe-McCallum.
Earlier this month, the town also secured the British Cheerleading Association's conference for December.
Lancaster University Management School distinguished professor of organisational psychology and health Cary Cooper said: "Particularly now it is important for companies to encourage team building activities, as there are fewer people doing more work than previously."
Tythe-McCallum said firms were looking to book corporate days at venues including the Pleasure Beach Resort, the Winter Gardens, Blackpool Tower and more unusual venues such as Blackpool Zoo and the Climbing Wall.
"Firms are into the idea of having a meeting in the day then something a bit more unusual in the evening," she added.