Marsden’s remit will include strategic direction, conference speaking and networking. He is also now a member of the agency’s board.
His previous marketing experience includes senior positions at Unilever, Freudenberg Vileda, HP Foods and Britvic Soft Drinks. He is the immediate past president of the Marketing Society.
ID has been specialising in experiential for nearly 20 years. It has maintained long-term relationships with companies like Pepsico, Nestlé, and Britvic by providing exemplary brand ambassador-led services to their clients, said Marsden.
ID Experiential chief executive Paul Ephremsen said: Andrew is an inspirational marketer who will play a big role in taking our business forward.