In pictures: Grimaldi Forum's tenth anniversary celebrations

The Grimaldi Forum announced plans for a major renovation, AV investment and new marketing efforts at its tenth anniversary celebrations last week.

Grimaldi Forum's tenth anniversary celebrations
Grimaldi Forum's tenth anniversary celebrations

The venue hosted 250 clients, event planners, suppliers and dignitaries from across Europe at the event on 17 June.

Grimaldi Forum director Sylvie Biancheri said: We have come a long way in ten years and our success is down to the people in the room tonight who have reflected our dynamic approach over that period.

 Monaco prime minister Michel Roger congratulated the centre on its success over a decade that has seen three million visitors and 1,000 major events being held at the centre.

Online investment

Biancheri unveiled a new website for the venue which offers interactive facilities information and RFP function. A new brochure was also launched on the night.

Gimaldi Forum is investing £830,000 in improvements to AV systems and will commence a rolling three-year renovation of public spaces at the centre next year, costing £12.4m.

 UK corporate target

Grimaldi Forum business development manager Lorenzo Turco said the UK remained an important market for the Forum.

Thomson Reuters held an event at the venue in February and Linklaters law firm is booked for 2011.

Turco admitted that that the past two years had been tough as clients looked to avoid the perception of lavish spending, however the venue was looking forward to growth in the coming year. The number of RFPs has dropped, but the quality of those we are receiving is much better, he said.

Pascalle Mulder, events manager at Canon Europe, which celebrated its 50th anniversary at the venue, said Monaco was still in the company’s sights for future events. The Forum is a very flexible space. We were able to run meetings from five director board sessions to gatherings for several thousand people here.

* Laurence Garino, sales and development director of Grimaldi Forum will leaving in July after 10 years with the venue. She will take up a post in the Monaco civil service and no replacement has been announced.

See photos of Grimaldi Forum's tenth anniversary celebrations

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