Destination Guide: Scotland

Events recovery to be probed by economist at Summer Eventia

Former Bank of England economist Dominic Swords will open Summer Eventia with an insight into economic prospects for the events sector.

Dr Dominic Swords
Dr Dominic Swords

Henley Business School business economist Dominic Swords will open The Summer Eventia 2010 with a keynote session entitled "Economic prospects and the recovery quest - imperatives for the UK events and business tourism industries".

The former Bank of England economic intelligence team member will discuss the current economic conditions in the UK, and how the events and meetings sector can meet those challenges. 

Dr Swords told C&IT: "There is a massive restructuring happening in the economy and the business sector. I will be applying what that means to the events and hospitality industry. For the foreseeable future we'll be operating at levels below what we have been used to. There is an issue of cards being thrown up into the air and which firms are able to respond to that."

Topics covered will include Europe, the dollar exchange rate, technology, and the wider economy.  

Eventia chief executive Izania Downie said: "Feedback from our delegates has indicated that an economic-focused session is extremely interesting, so this year we have raised our game and created a session that will be tremendously beneficial to everyone in business.

Summer Eventia - being held at the Scottish Exhibition and Conference Centre in Glasgow from 4-6 July - will focus on two specific themes.

A financial, business and economy theme will dominate Monday's (5 July) sessions, while brand and communications are the focus the following day. 

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