Mayor of London and George P Johnson viral campaign supports ICC London

Mayor of London Boris Johnson has taken on the role of a virtual black cab driver in a viral campaign supporting the launch of the ICC London next week.

Mayor of London Boris Johnson
Mayor of London Boris Johnson

The series of seven viral films  can be viewed on the site Take me there Boris.

The films see the London Mayor take on the role of a city taxi driver navigating his way through the streets of London and arriving to the site of ICC London ExCeL, which launches next week.

George P. Johnson has cretaed the films, which are sponsored by ICC London ExCeL owners ADNEC group and Visit London.

George P Johnson head of creative Andy Bass said: "It was great to get Boris involved in the project and I think he really enjoyed being a cabbie for the day. We're excited about the Take me there Boris campaign, it's a fun initiative and one we're confident will bring more people to the ICC London ExCeL both at launch and beyond."

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