Wimbledon enjoys corporate sales boost

Wimbledon tennis corporate package sales have been unaffected by competition from the Fifa 2010 World Cup, according to AOK Events, Sportsworld Group and Keith Prowse.

Wimbledon corporate sales are up
Wimbledon corporate sales are up

Wimbledon corporate sales are up more than 50% on last year for AOK Events, according to the firm's director of corporate hospitality Ben Eustace.

The firm launched a dedicated website - www.wimbledonhospitality.com - to target business for the Wimbledon tennis championships in 2010.

Eustace told C&IT that around 650 clients, including telecommunications, IT and bank staff, would be heading to the tennis tournament this year, up from around 400 clients last year.

"Wimbledon has always been very good for us, but this year it has been very, very busy," he said. "It is by far the most popular sporting event in the UK."

He added that although AOK Events had taken around 10 groups to the World Cup in South Africa, the football tournament had not affected demand for Wimbledon.

"We have already had about 10 enquiries this morning, and that will continue throughout," he explained.

The All England Club has 33 marquees and suites available for corporate hospitality, and has seen an increase in sales of around 10% on last year, largely due to a return in demand from the financial sector. However, in the early 1990s, it used 46 marquees for hospitality.

The All England Club has two official agents for UK and overseas tour packages to Wimbledon: Keith Prowse and Sportsworld Group.

A Keith Prowse spokesman said Wimbledon sales had gone "very well". "The men's final day broke the record for how quickly it has sold out, so it has been very posiitve this year for Wimbledon," he added.

He said the wasn't a "huge amount of crossover" with the World Cup that would affect Wimbledon sales.

Expotel was appointed hotel booking agent for Wimbledon for the 17th consecutive year, and has sold around 1,600 rooms so far, netting more than £200,000.

Meanwhile, Sportsworld Group online marketing manager Charlotte Haines said the firm has only around 20 packages left across the entire two week tournament.

"It has been quite a turnaround from last year," she said. "We are 98% sold out. Last year people were scared to be seen to be entertaining and spending on hospitality but this year people have a bit more budget and are looking to find new business."

 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Helicopters over Hawai'i - the best venues, hotels and activities

Helicopters over Hawai'i - the best venues, hotels and activities

A six-day account of aerial adventures across Kaua'i, O'ahu and Hawai'i in A Diary of a Delegate.

TRO appoints two experiential specialists

TRO appoints two experiential specialists

Agency welcomes Sulmaan Ahmad as head of strategy and Simon Patel as creative director.

'Push the boundaries - if someone says something can't be done, I'll find a solution'

'Push the boundaries - if someone says something can't be done, I'll find a solution'

A-List 2019: Matt Culverhouse, chief executive of TEN6 Creative.

In pictures: IMEX 2019

In pictures: IMEX 2019

The annual industry gathering took place from 21-23 May at Messe Frankfurt in Germany.

TEN6 Creative brings in new client services director

TEN6 Creative brings in new client services director

Oliver Morgan joins agency after 10 years with Gold Key Media and will be 'instrumental' to continued growth.

'To hear Michelle Obama say we'd done a great job and get a hug was incredible'

'To hear Michelle Obama say we'd done a great job and get a hug was incredible'

A-List 2019: Kylie Davies, account director & general manager, emc3.

Behind the glitz at award ceremonies

Behind the glitz at award ceremonies

UKSV's Neil Coombes takes us through the planning and setup process for the AA Hospitality Awards

First New York location for etc.venues

First New York location for etc.venues

Venue specialist also adds Chancery Lane location to its London portfolio, with both to open later this year.

Case study: Lenovo Connect

Case study: Lenovo Connect

The technology giant's two-day event for 450 guests took place in London, organised by Jack Morton Worldwide.

Two new recruits for Sleek Events

Two new recruits for Sleek Events

Agency also plans fundraising sports day this summer for its new charity partner Meeting Needs.

LATEST JOBS