Travelodge's managing director Guy Parsons, who will take on the role of chief executive from 1 July, is resigning from the British Hospitality Association (BHA) as part of the firm's strategy to double its number of hotels by 2020.
It plans to target existing struggling hotels, as well as building new properties, and Parsons said it was "entirely inappropriate" to be part of the BHA when it could be acquiring other members' businesses.
He added: "The BHA has a role to play in representing the hospitality sector but we believe that our interests are now better served outside the organisation. We are an industry that punches below our weight. Therefore we will continue to work with other leading businesses within the industry, to ensure that the government truly understands the tax and regulation barriers our sector faces."
The firm has around 400 hotels, and plans to increase that to 800 over the next ten years. Part of the strategy is to target cities where there is high business demand for conferences and meetings, explained Travelodge representative Shakila Ahmed.
"We have just opened our 10th hotel in Edinburgh and there is great demand for conferences and meetings in Edinburgh, as well as it being a tourist destination," said Ahmed. "Likewise, in Harrogate, we have got one hotel and are looking for more properties."