The event is designed to bring together Peugeot's dealer principals and sales managers to launch its third-quarter sales campaign. Peugeot has selected the Heritage Motor Centre in Warwickshire as the venue for the programme on 8-10 June.
The event will comprise a one-day conference followed by evening entertainment featuring guest speaker former footballer Rodney Marsh. Some 280 dealer principals will attend the event on 8 June, followed by 250 sales managers on both 9 and 10 June.
Inside Track event director Vicki Gentle said: "We are delighted to have won this tender, which underlines Peugeot's trust in our capability."
Inside Track's new business win comes in addition to its existing three-year contract with Peugeot to deliver more than 200 corporate, dealer network, and fleet events.
The events programme provides ongoing support to the car maker's corporate team and dealer networks across the UK and Northern Ireland.