The web solutions team will also be responsible for all of the firm's web and digital output.
The move brings World Events' existing in-house software development team closer to the creative services and sales and marketing teams.
Reporting into group sales and marketing director Mark Saxby, the team will be headed up by Kevin Kuszyk. He said: "We will be looking to ensure that our product development is in tune with market needs."
Past developments have seen Agoralive run as a platform for virtual events, as well as preand post-event social networking.