New business include the British Cheerleading Association's event to be held December.
The seaside town has also retained events worth £20m, including the International Fitness Experience, Royal Pigeon Racing Association's Pigeon Weekend, Royal Air Force Association and Blackpool Magic Convention.
Visit Blackpool's business tourism manager Mandy Tythe-McCallum said: "These wins and retentions underline the town's well established popularity as a destination of choice for businesses. They are just another great endorsement of Blackpool's business tourism offering and are a clear indicator that businesses are starting to take a fresh look at the regenerated seaside resort."
Meanwhile, Blackpool Council has finalised a £40m deal to acquire Blackpool Tower and the Winter Gardens venue from owners Leisure Parks