Bloom reveals plans for Imex America

Imex America is set to be more than one third of the size of Imex Frankfurt and will host at least 2,000 buyers making more than 20,000 appointments, it was announced today.

Bloom reveals plans for Imex America
Bloom reveals plans for Imex America

Speaking at the show at Messe Frankfurt, Imex group chairman Ray Bloom said: "Since we launched in Vegas last October feedback has been extremely positive."

The show was originally planned to be around one third of the size of the Frankfurt show, but Bloom said it is "likely to be a little larger than that".

Of the countries exhibiting at Imex this week, "many or most have indicated they will be there" he added.

Imex America plans to have 2,000 hosted buyers, of which 80% will come from North America, with more than 20,000 appointments being made.

The event, which launches at the Sands Expo Las Vegas on 11 October 2011, is also hoped to attract thousands of non-hosted buyers, Bloom said.

Maritz Travel is also set to host a major customer event around the show, Bloom added.

Bruce MacMillan, chief executive of strategic partners MPI, also announced plans to send out webinars in autumn to buyers who are already set to come to the show.

Destination Marketing Association International (DMAI) named Imex America as its latest Alliance Partner earlier this month.

 

 

 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Why satellite events get noticed and save 'serious' money

Why satellite events get noticed and save 'serious' money

The popularity of small-scale live events will only grow in the coming years says an agency director at OrangeDoor.

Most events 'not insured' against coronavirus

Most events 'not insured' against coronavirus

What event planners need to know about insurance cover if their event is cancelled or postponed over the coronavirus outbreak.

Sledge aquires SWM Partners

Sledge aquires SWM Partners

Pharmaceutical specialist with a turnover of £10m has been bought out by the live events agency.

Is demand for thrill-seeking incentives on the rise?

Is demand for thrill-seeking incentives on the rise?

We asked event planners whether demand for adventurous incentives has increased, in the State of the Industry report.

AIME increases numbers despite coronavirus

AIME increases numbers despite coronavirus

The conference saw a rise in registrations amid reduced levels of international travel.

Top incentive trends for 2020

Top incentive trends for 2020

We asked event planners what trends they have noticed in incentive travel for this year as part of the State of the Industry report.

Air New Zealand unveils lie-flat beds for economy passengers

Air New Zealand unveils lie-flat beds for economy passengers

The airline says the new design is a “game-changer” for economy-class customers on long-haul flights.

Hong Kong offers free venue hire amid coronavirus fears

Hong Kong offers free venue hire amid coronavirus fears

A government subsidy aims to reinvigorate the conferences and events industry after event cancellations.

Can video save events amid Coronavirus cancellations?

Can video save events amid Coronavirus cancellations?

Event industry must stop thinking 'if you’re not physically in the room, you’re a no-show’ says video platform CCO.

Top doctor reveals 12 ways to make events more accessible

Top doctor reveals 12 ways to make events more accessible

Doctor Helen Grote describes how to make events more inclusive for disabled delegates.

LATEST JOBS